Intercontinental Hotel Rialto’s Artistic Partnership with Mainartery Studio
Christine Bridge, Marketing Manager at Intercontinental Melbourne The Rialto, shares the hotel’s enriching four-year journey with Mainartery Studio, transforming its space with carefully selected sculptures. This collaboration is part of the hotel’s strategy to blend modern art into its traditional ambiance, enhancing the luxury experience for guests.
The hotel’s standout piece, the ‘Bull’, symbolizes its location in the financial district, resonating with bankers and stockbrokers. Mainartery’s sculptures are not just art installations; they are integral to the hotel’s identity, aligning with its luxury branding and cultural ethos. The flexible rental arrangement allows for regular rotation of sculptures, keeping the environment fresh and engaging for returning guests.
Installation days with Mainartery are smooth and efficient, ensuring no disruption to hotel operations. The quality and style of the sculptures perfectly complement the hotel’s sophisticated setting, while their strategic placement within the hotel turns them into focal points and conversation starters.
Christine highlights the collaborative nature of their relationship with Mainartery, appreciating the studio’s understanding of the hotel’s needs and vision. This partnership has created a vibrant, culturally rich environment, showcasing Melbourne’s artistic flair and enhancing the guest experience.
The success of this artistic venture with Mainartery Studio demonstrates the transformative power of art in luxury settings, contributing to the hotel’s reputation as a dynamic, culturally engaged establishment.
